Get ready for the ultimate fusion of sports and music as Peso Pluma takes the stage at the Adidas 2026 World Cup opening watch party in LA’s BMO Stadium. Following a recent collaboration on a brand new soccer jersey, Peso Pluma and adidas are keeping the World Cup spirit alive with an official watch party and performance set for June.
The event, which starts at 11 a.m. PT on June 11, will feature a watch party for the World Cup opening match between Mexico and South Africa, followed by adidas‘ nationwide 3v3 tournament, and then another watch party for South Korea vs. Czechia at 7 p.m. PT. As the sun sets, BMO Stadium will transform into a vibrant celebration with a live performance by Peso Pluma and a DJ set by Noodles. And the best part? It’s free, with tickets available on Ticketmaster starting June 1.
This exciting initiative is part of adidas‘ FIFA World Cup 26 Home of Soccer Brand Hubs, which will also be hosted in New York City and Toronto, offering fans free destinations to soak up the World Cup atmosphere throughout the tournament. In NYC, the World Cup NYNJ Host Committee will host watch parties and performances by PinkPantheress and Larry June at Brooklyn Bridge Park. Adidas will also bring the party to Houston, Atlanta, Mexico City, Guadalajara, and Monterrey on select dates.
For Peso Pluma, this collaboration with adidas is more than just a partnership – it’s about pride, culture, and representing Mexico on the global stage. As he said, ‘This isn’t just about me — it’s for my people, my culture and everyone pushing Mexico forward.’ With his infectious energy and passion for music, Peso Pluma is sure to get the crowd moving with an unforgettable performance that embodies the spirit of the game and the power of music.
