Sydney Sweeney lost more than 200,000 followers on a Russian‑blocked social network after the actress posted a provocative promotional video early this week.

The 29‑year‑old star of Euphoria appears almost naked, using sports equipment to cover herself in a teaser meant to promote a fitness‑focused campaign.

Daily Mail reports that the account initially gained about 50,000 new followers, but by Sunday the follower count fell by 136,848 and another roughly 68,000 left by Monday.

That net loss is under 1 % of her overall audience, which exceeds 25 million followers across other platforms.

In a brief statement, Sweeney called the concept a “fun idea” designed to cut through the noise and draw attention to sport.

She responded to criticism by sharing a blog collage of famous athletes—Serena Williams, Ronda Rousey, Sue Bird, Megan Rapinoe and Carolina Wojcicki—who have previously posed nude for magazines, adding that some male athletes have done the same.

Critics argued the video crossed a line for a platform that is prohibited in Russia, fueling a debate about the appropriateness of such content.

The actress, known for her breakout role on Euphoria, has navigated high‑profile publicity before, and this episode adds another chapter to her social‑media saga.

Industry observers note that while the numeric impact is modest, the swift follower drop illustrates how quickly fan sentiment can shift when stars experiment with edgy marketing.

Analysts expect the backlash will shape how the star and her team plan future promotional strategies.