If there’s something here, it’s the unapologetic honesty that BTS brings to the table in their latest music video for “NORMAL”. What struck me on my first listen was how the band seamlessly weaves together deeply personal and intimate moments, set against the backdrop of a stately old mansion that seems to hold secrets of its own.
The wintry video, directed by Ukrainian filmmaker Tanu Muino, drops us into the lives of Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook as they shake off the cobwebs after a big night, and it’s this sense of vulnerability that feels so refreshing. As I watched the clip, which is available to watch first on Spotify for a 48-hour exclusive, I couldn’t help but think that this is what sets BTS apart in the K-pop scene – their ability to craft music that’s both deeply personal and universally relatable.
BTS and the Story of “NORMAL”
As I delved into the world of “NORMAL”, I found myself drawn into the band’s fifth and latest studio album ARIRANG, which houses this latest single. It’s a testament to the band’s growth that they can produce music that’s both experimental and true to their roots. The fact that “SWIM” sailed to No. 1 on the Billboard Hot 100 in April, and ARIRANG rolled to No. 1 on the Billboard 200, is a clear indication that BTS is on a roll, and their music is resonating with fans across the globe.
What’s also interesting is how “NORMAL” fits into the broader context of K-pop’s current era, where artists are pushing the boundaries of what’s possible in terms of sound and style. It’s an exciting time for music, and BTS is at the forefront of this movement.
The Sound and Reception of “NORMAL”
The music video for “NORMAL” is a must-watch, with its fine collection of dogs and a swan making appearances throughout. As the band prepares to take the stage at the first FIFA World Cup Final Halftime Show, alongside Justin Bieber, Madonna, and Shakira, it’s clear that they’re on a mission to make their mark on the music world. To watch the “NORMAL” music video, Premium subscribers in beta markets can open Spotify on their TV, desktop, iOS or Android device, search for and play “NORMAL” by BTS, and tap “Switch to video”.
For more information on BTS and their music, you can visit their page on Wikipedia. As I finish writing this, I’m left with the feeling that “NORMAL” is more than just a music video – it’s an experience that’s worth sitting with, and one that will stay with you long after the music stops.
In the end, it’s up to you to decide what you think of “NORMAL” – so go ahead, give it a listen, and see what you think.
